DOMO BOUTIQUE HOTEL
Nosara, Costa Rica
BIG PICTURE
Creative Direction & Strategy
Content Creation
Social Media Management
To elevate Domo Boutique Hotel’s digital presence through cohesive storytelling, visual content, and strategic marketing to capture the essence of the Domo experience: luxurious, grounded, and intimately connected to nature and community.
THE VISION
CREATIVE DNA
Social Media
Renegade Collective leads the full social media strategy, content creation, and management for Domo Boutique Hotel. Our focus is on building brand awareness, growing community engagement, and visually communicating the unique Domo experience across Instagram.
We produce and direct original photo and video content on-site, writes all captions with brand voice alignment, handles posting, and manages community interaction through comments and DMs. We also identify key opportunities for storytelling, trending formats, and influencer collaboration.
All growth and engagement have been achieved organically. There has been no paid advertising or boosted posts. Every metric has been driven through strategy, storytelling, and high-quality creative alone.
Domo is for Lovers Reel
CREATIVE DIRECTION
Main Character Energy
The creative direction for Domo was rooted in one central intention: to visually and emotionally translate the feeling of being at Domo. That meant capturing more than just a beautiful space. We set out to express a state of being:
sexy yet grounded, calm, elevated, and quietly luxurious.
Through deep observation and we immersed ourselves in the architecture, textures, lighting, and overall energy of the space. From there, we shaped a visual narrative that aligned with Domo’s essence: Effortlessly elegantce, refined yet relaxed, earthy & etheral and cinematic & storytelling driven.
We directed photo and video shoots that told the story of Domo through light, mood, and movement.
Emphasis was placed on:
Natural light and golden hour moments
Organic materials and earthy color palettes
Negative space and visual stillness
Sensory details: the curve of a ceramic mug, the texture of linen, the shadows cast by palm leaves
