ALLOURA FRAGRANCES
Chicago, Illinois
Brand & Identity: Visual & Voice
Packaging Design
Creative Direction
Website Redesign
BIG PICTURE: REBRAND
The Vision
The Alloura Fragrances rebrand was to develop a comprehensive brand identity that seamlessly integrated strategy, storytelling, and visual design across all touchpoints. This included crafting a clear brand foundation: mission, values, positioning, and messaging, paired with a refined visual language and packaging direction and design.
REBRAND
CAMPAIGN
SPARK YOUR FIRE
Alloura embarked on a bold visual and communication rebrand through the Spark Your Fire campaign..an initiative designed to reintroduce the brand with elevated energy, sophistication, and emotional resonance. The goal was to reignite Alloura’s identity while deepening connection with our audience by tapping into themes of passion, empowerment, self-expression, connection to yourself and those around you.
Through thoughtfully directed photography and product renderings we created a versatile catalog of evergreen, campaign, and product content, each piece crafted to embody the allure, confidence, and connection at the heart of the Alloura experience. This campaign marked a pivotal evolution in Alloura’s visual language, elevating the entire brand experience across social media, website design, content creation, and beyond.
Led the end-to-end packaging design process: From initial concept development and artwork layout to managing sampling and overseeing print production with a manufacturer in China.
This included designing two 50ml primary glass bottle SKUs and their corresponding secondary box packaging, as well as the full primary and secondary packaging for eight 10ml bottles. In addition, designed the unboxing packaging as well.